Welcome to this week’s digital industry wrap up! In case you didn’t know, every Friday we release a summary post of all that is recent and newsworthy in the world of digital marketing – including SEM, SEO and social media marketing. Here is the latest from around the web, as collected by the Search Factory staff.
WHAT’S NEW IN SEM THIS WEEK?
Title: Are we getting an AdWords App?
Google has launched an Android App for advertisers to manage their AdWords campaigns. The App is only available in Canada currently, but Google promises to expand support to other countries soon. This is great news for online marketers who will now be able to update bids and budgets on the go and be served real time notifications straight to their Android devices.
To read more, click here!
Title: Google Launches AdWords Updates Page
Falling behind with AdWords updates? Google has released a page hosting all AdWords updates under a single location in chronological order. This is great for advertiers looking to stay ahead of the game. The page can be accessed here: https://support.google.com/adwords/answer/6151102
To read more, click here!
WHAT’S NEW IN SEO THIS WEEK?
Title: DuckDuckGo Supports Instant Answers In Four New Languages: French, German, Czech and Polish
DuckDuckGo can now provide instant answers for 9 million different queries that are supported in four different languages: French, German, Czech and Polish. You will see these new answers automatically if your browser is set up to prefer any of the languages. In the coming month they plan on adding Spanish and Russian on the list and are asking users to Tweet or email them to suggest a language.
To read more, click here!
Title: Bing Allows You To Order Food Online In One Click
Ordering food has become even more efficient on Bing! When you search for your favourite restaurant,you’ll be able to click ‘order online’ to launch an ordering service in its local listing that will get dishes delivered directly to you.
To read more, click here!
WHAT’S NEW IN SOCIAL MEDIA & GENERAL MARKETING THIS WEEK?
Title: Facebook Launches Product Ads
Facebook announced this week that they are launching product ads. These ads will offer businesses multiple ways to highlight different products on Facebook. Businesses can upload their product catalogue and create campaigns targeting certain products to specific audiences, or let Facebook automatically deliver the most relevant products to people. Product ads are available today in the API through Facebook Marketing Partners and will roll out in Power Editor over the next few weeks.
To read more, click here!
Title: Pinterest reportedly eyes $11 billion valuation
Pinterest is in talks to raise $500 million worth of funding, which is expected to increase the value of the photo bookmarking site to $11 billion, according to a report. With more than 75 million users globally and a new monetisation push — with the offer of promoted pins to all advertisers — the company is showing no signs of slowing down. The social advertising strategy, where advertisers pay for photo content appealing to the user that appears in their regular content stream, is already being pushed out by Facebook and Instagram. Pinterest is also collaborating with other brands, and last week rolled out App Pins, which lets a user share and discover Apple’s iPhone and iPad applications in an easier way.
To read more, click here!
If you’re thirsty for more digital news, make sure you crack open our blog! Also, be sure to see our latest #SFGettingSmarter about creating quality remarketing lists!
The post The Weekly Digital Wrap-up – Friday the 20th of February appeared first on Search Factory.
